Privacy Policy
Last Updated: 14th March 2025

Welcome to Upfront Store! Your privacy is our priority. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website www.upfrontstore.com

1. Who We Are

Upfront Store, a brand under Upfront Enterprise, specializes in high-quality FMCG and genuine cosmetic products, including pure flour, aromatic spices, cold-pressed oils, and authentic beauty essentials.

For privacy-related inquiries, please contact us at:

Email: upfrontstore.in@gmail.com
Phone: +911354511541
Address: Dehradun UK India

2. Information We Collect

We collect the following types of personal data:

Personal Information: Name, email, phone number, shipping address, and billing details.
Transaction Data: Purchase history, payment details (processed securely via third-party payment gateways).
Technical Data: IP address, device type, browser version, and location data.
Usage Data: Website interactions, preferences, and browsing behavior.

3. Legal Basis for Processing Data

We process your personal data under the following legal bases:

Consent: When you opt-in for newsletters, marketing emails, or cookies.
Contractual Obligation: To process your orders and provide services.
Legal Compliance: To meet tax, fraud prevention, and regulatory requirements.
Legitimate Interests: To improve website performance, marketing, and customer support.

4. Comments

When visitors leave comments, we collect the data shown in the comments form, the visitor’s IP address, and browser user agent to detect spam.

5. Media

If you upload images to our website, avoid uploading images with embedded location data (EXIF GPS), as this data can be extracted by visitors.

6. Cookies & Tracking Technologies

We use cookies to enhance your browsing experience. You can disable cookies via browser settings, but some features may not function properly.

Types of Cookies We Use:

Essential Cookies: Required for site functionality.
Analytics Cookies: Help us understand user behavior and improve our website.
Marketing Cookies: Used for personalized ads and promotions.

7. Embedded Content from Other Websites

Articles on this site may include embedded content (e.g., videos, images, articles). Such content behaves as if you visited the external website, which may collect data, use cookies, and track interactions.

8. Who We Share Your Data With

We do not sell your data. However, we may share it with:

Service Providers: Payment gateways, shipping partners, and customer support services.
Analytics & Advertising Partners: Google Analytics, Facebook Pixel, and marketing platforms.
Legal & Regulatory Authorities: When required by law or in case of fraud prevention.

9. How Long We Retain Your Data

User Account & Order Data: Retained as long as the account is active or for tax/legal compliance.
Comments & Reviews: Stored indefinitely unless requested for deletion.
Analytics Data: Kept for 14-26 months.

10. Your Data Rights

Depending on your location, you may have the following rights over your personal data:

Access & Correction: Request a copy of your stored data.
Data Deletion: Request deletion (subject to legal retention policies).
Withdraw Consent: Opt out of marketing communications.
Restrict Processing: Request limited data processing.

To exercise these rights, contact us at [Insert Email].

11. Data Transfers & Security

Your data may be processed outside your country, following industry-standard security protocols to ensure protection. We take steps to prevent unauthorized access, disclosure, or misuse.

12. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect data from minors. If you believe a child has provided data, please contact us for removal.